麻豆社区

Canada's North, a pan-territorial marketing consortium made up of the three territorial governments, announced they have signed a deal to sponsor the new Bell Media series The Amazing Race Canada, premiering July 15 on CTV.

The Amazing Race Canada is a soon-to-debut reality game show based on its American television counterpart The Amazing Race. The series will feature teams of two in a race around Canada.

Olympic skeleton gold medallist Jon Montgomery will host the show.

"We felt it was important that the unique and compelling landscapes of Canada's North be showcased in this high-profile program,鈥� said Nunavut Tourism CEO Colleen Dupuis in a press release.

Although the deal was signed earlier this year, strict confidentiality agreements preclude any further details being released at this time.

Viewers will have to wait until the closer to broadcast to see how Canada's North has been featured. A media buy will also be executed during the program to promote Canada's North as a tourism destination to millions of Canadians.

"We are really excited about the prospect of this exposure for the territories and tourism,鈥� stated Brian Desjardins, executive director of N.W.T. Tourism.

"This type of high profile program and television production is not something any of us could have afforded to do on our own,鈥� said Denny Kobayashi, manager of Global Marketing for Tourism Yukon.

"We need to do things that are different and help us break through the clutter in a very competitive marketplace.鈥�

Canada's North marketing consortium is funded by Cannor and is in its final year of the current four-year agreement.

The group was formed formally for the 2007 Canada Games after which it marketed the very successful Canada's Northern House during the Vancouver 2010 Olympics.